We all want growth for our business. Sometimes fast growth gets exciting. We may have to work extra hard to keep up with changes, demand, and the exhilarating pace of the opportunity. We may need new people, processes, and systems.

Here’s what we don’t need: having to call the webmaster or the IT department every time we want to make a change at our website.

When we’ve got company news, an idea for a new service, a new product rolling out fast, new staff coming on board — we shouldn’t have to wait for months to get to the top of somebody else’s list. And we don’t really want to pay an arm and a leg every time we need changes, either.

Here’s a real-world example: MD Skincare, a company that started with one product made and sold by a dermatologist from his office.

When we met them, they were earning $40 k a year. They were accelerating, though, and it was becoming a heady experience. Errors were on the increase as the doctor tried to make his old system work with the new pace of business. Clevertech built a new ecommerce site with back-end functionality that made things work better.

Another example: Progressive Promotions, Inc.

CEO Julie Levi was recently named a 2010 WBENC Women’s Business Enterprise’s Star. She wanted to get that information onto the web site fast. And the fact that they were featured in a Bloomberg news webinar. And that picture of Marcia Cross in her PPI apron. Something’s always happening at PPI these days. Unfortunately, the cost of getting the constant updates on the website was out of line with PPI’s plans. So Clevertech gave them control over their own business website.

That’s a basic for us: empowering you to run your business the way you want. You shouldn’t feel stuck, waiting for someone else.

The secret to these two websites’ success is WordPress. If you thought WP was just for blogs, you’re behind the curve. WP has been downloaded more than 10 million times, and plenty of current WP sites are a far cry from being “just another WordPress blog.” It’s a very well-designed content management system, and that’s the key to being able to update your site on your own.

Here’s what’s so great about WordPress:

• If you know what you’re doing, you can make a WP site look any way you want, including just like your old site that you couldn’t get into without special permission from the IT department. Clevertech likes to  convert sites to WP, specifically so that our clients have power over their sites. It’s not a design decision; it’s a content management system that works for you.
• If you don’t know what you’re doing yet, you soon will. We train our clients to use their new sites, so we know they’re not putting hours into the changeover or suffering with a steep learning curve. If you can handle Facebook, you can handle a WP site.
• WordPress sites do what you want with the greatest possible efficiency. There’s a huge community of WP developers. That means that there are lots of plug-ins and widgets and ideas out there to work with. This allows us to build your site at a fraction of the time and cost of building a custom site. With no loss of functionality. We just don’t have to reinvent the wheel.
• WP works intelligently. The content is separate from the design and display. That means that you can change things in the database without disturbing the theme. You can serve your site to different people with different themes. You can play around all you want without committing yourself — and without losing any information. In addition, daily automatic backups — plus the option of saving your folder at any point — keep things up to date and safe.

There’s much more to this idea than we’ve been able to include in this single discussion. Call Clevertech at (888) 494-1260 to explore the ways that a WordPress conversion  or a new WordPress website could benefit your company.

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