Hearing about someone’s new brochure can be on a par with hearing about their new car or their new puppy — you’re happy for them, you’re willing to admire it, but it doesn’t really affect you.

Now, we hope it does affect you. It would be great if you’d been wondering about just what Clevertech does, or wishing you had a brochure of ours so you could show it to that friend or colleague you know would benefit from our services. If so, you can have one immediately — just call or email and we’ll send you one.

Even if you haven’t had “Get a Clevertech brochure” on your GTD list, though, we think there are some worthwhile lessons to be gained from the process we went through to create ours.

We started off with this look. This is the bridge from our website header — a symbol of how we bridge the gap between tech and business — which was developed by designer Tom Hapgood from a Creative Commons licensed photograph. After quite a few renditions by designers Marcel Sendrea and Anne Burker, we came up with this one.

In business, it makes sense to use all the resources available, and to bring in expertise from multiple areas. It also makes sense not to get emotionally attached to one solution early on. An unnecessary sense of ownership and misplaced loyalty can get in the way of discovering the best solution.

A sense of ownership, in the sense of taking responsibility, and loyalty to the company, product, and team can do marvelous things.

Another page we spent a lot of time on was our Services page. Again, we had several designers working on it — designer Jay Jaro, Marcel, and Anne all contributed to this one — but the challenge of this page was in making our services more concrete, more tangible than they often seem.

A lot of our work is about insight. It’s about taking time to talk with you, visit your place of business, and fully understand what challenges and opportunities you face. Then we develop a custom-tailored strategy that gets technology to work for you.

That’s a lot more slippery than “web design.”

We wanted to create a clear image of what we do, taking up the least space and time. A lot of what’s valuable in business is a matter of making complex things work simply, and using the fewest resources possible. Often, we automatically go for the more robust, complex, impressive option. Then we regret it.

The best solutions are simple, elegant, and effective.

We created case studies next. These involved a lot of decisions. We had to determine, out of all the myriad things we’ve done recently, which were the most informative for new and potential clients. We’ve been doing a lot of WordPress lately, yet we never plan to stray away from the high-level accounting solutions we’re known for. We needed to show both ends of the spectrum of our work without making it look scattered.

In business, it’s essential to stay focused, while also being aware of new opportunities.

We also wanted to show prospective clients all about our work, while still maintaining discretion for our current clients. Transparency and security of data are both essential elements of business in the 21st century. It took technical skill on the part of a number of team members to achieve this for the brochure. We use our technical skills to achieve it for all our projects, too.

We hope you now want a copy of the new brochure, and perhaps that you’re ready to think about how Clevertech can help your business. Call or email us today.

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