
Hall Street Storage has been a Brooklyn landmark since 1931, when the multi-building warehouse, nearly a city block in size, was built. They’ve remodeled and updated in some exciting ways. They’re now the biggest green business in New York City, using 100% renewable energy for their self-store division and taking recycling to new heights, but one thing stayed the same until very recently.
There was one woman who knew everything. When a delivery arrived at the warehouse, she would sit down with the customer, a calculator, and a piece of paper, and work out all the details and the costs. Without her, that process couldn’t be done. Even with her, it was a lengthy process, but it was part of the experience.
Hall Street used a computerized system, a DOS program that required that everyone key in commands. Again, only the experts who knew the commands could use it, and it was a lengthy process, but it worked well enough.
Until February 15th. The system stopped working, and Hall Street couldn’t send out the February bills. They called Clevertech.
We went to visit them. We looked at their operations, listened to their concerns, got to know their business thoroughly, and in less than a month we built them a warehouse management system that takes care of their inventory and accounting.
Now, when a delivery arrives, anyone can key in the details on the warehouse receipt form. The shipment is assigned a lot number and a location according to its need for refrigeration or freezing or dry storage, the weight or number of items is entered, and the costs are automatically calculated. When customers come to collect their inventory, a delivery ticket shows how many items have been removed, and automatically recalculates the charges. Recurring costs are automatic, too, and every customer has an account with a running total.
Hall Street can check on a given item, on a particular room, or on a customer. If there is a recall of an item, they can easily see where each item is and when it arrived. They can see how much space is available in each room so deliveries can be routed to the best place for optimum use of their storage. Customers coming to examine their inventory or to retrieve their goods can be directed to the right place immediately.
The process was painless. We met with them weekly during development to get their feedback and to move the system ever closer to their ideal. We replicated what was familiar and comfortable: “Things are called what they wanted it to be called, ” as developer Brad Newman puts it.
We fixed what they didn’t like. For example, it used to be impossible for Hall Street to see a customer’s account information without printing out a statement. For this green company, the waste of paper was an extra frustration added to the time spent. Now, they can pull a customer up on the screen.
We fixed some things, too. Better reporting has made a difference for Hall Street already, and will continue to do so. Clevertech was able to export the historical data from the antique software system and migrate it into the new one, so Hall Street now has a wealth of data which they can analyze in ways that haven’t been possible before. The expert’s intuitions are still important, but now data-driven decisions are possible.
Hall Street Storage is a perfect example of a case in which an expert’s specialized knowledge could be incorporated into a custom software solution, thereby adding value to the business. Processes are more efficient and less frustrating, costs are reduced, and the entire workflow is streamlined in ways that improve life for the staff and for the customers.
As for the expert, her intensive knowledge of the business can be directed toward more creative tasks, instead of the routine business of calculating the costs of each delivery. Clevertech worked with her to get her knowledge into the warehouse management system, where it now constitutes valuable capital for the business, and she is freed up for more challenging work that takes better advantage of her years of experience.
Clevertech can do this for you too. Call us to begin the conversation.
Permalink | Published in Business Strategy, Expert systems, Technology Tactics


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